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Is social media good for business?

You're in a customer facing business and need to know if Web2.0 services and Social Networks, such as Twitter, Facebook and YouTube, are right for you. To learn the answer, you can EITHER spend days doing your own online research and talk to inexperienced suppliers, friends and colleagues; OR you could come to our half day Social Media Briefing - which would be 3 hours well spent. It's your call.

The Agenda:

What – Answers the question “What is Social Media” (30 min)
Where – Showcases where Social Media is being used and where it should be used (30 min)
Why – Addresses the Return you should expect on your Investment (30 min)
Exercise – Self completion exercise on “Using Social Media in my Company”, then break (30 min)
How – Demonstrates the tools, how to get started, engage users and measure results (1 hour)

In Detail:

What: Social Media is user generated content by a networked community of socially engaged individuals. It is Facebook, Twitter, YouTube, LinkedIn, Ning and hundreds more Web2.0 services. It is blogs, tweets and social bookmarks, photo and video sharing, comments walls and discussion groups, ratings, reviews and recommendations, status updates and activity feeds, mash-ups, widgets and RSS feeds; and it’s changing the way we organise our contacts and communicate. What is the theory bit and provides the platform for the following sessions.

Where: Social Media is being used across business operations from customer service provision, to product research, workgroup collaboration and viral marketing. It has effected the outcome of elections, engaged disaffected voters and raised millions in funds. It has given campaigners a new set of tools to confront injustice. It is being used to manage consultations, engage communities, and keep track of friends and families. In Where we demonstrate Social Media in action using local, recent and best of bred case studies from well known brands.

Why: Social Media delivers a real Return on your Investment in digital communications. In Why we look at the Return you can expect and the Investment required to achieve this.

Exercise: Drawing on the knowledge and case studies provided participants are asked to set out how their own business could use Social Media as a self completion exercise. Selected delegates will be invited to share their thoughts with the group after the break.

How: Provides a series of practical demonstrations. In How we’ll show you how to set up a Wordpress blog, a twitter account and a Facebook page, post your first items and recruit followers, as well as some of the more popular tools you can use to analyse the results.

The Presenters

Greg Cannon: Greg is a passionate believer in the transformational power of the WWW. He has founded six Internet businesses, launched over 500 websites and has first hand experience of both e-Business success and dot com failure. He is a fan of Social Media, Italian food, NZ Pinot Noir and the All Blacks. Greg will present the What, Where and Why sessions of this briefing.

Career Profile: Graduated Canterbury University, NZ (1985); delivered Cost Benefit Analysis for NZ Customs EDI System (1987/8); arrived in Wales (1991) to research & document the UKs use of EDI as part of a pan-European study; seconded to manage the WDA’s e-Commerce Awareness Centre (1992-95); founded Wales’ first ISP in 1993/4 (Celtic Internet) and Wales’ first web company in 1995 (Imaginet); launched a few failed dot coms (1997/9); spent 4 years as a Freelance Internet Business Consultant (2001-4); returned to salaried employment as Head of the Interactive Team at Peter Gill & Associates (2005-7); left in 2007 to set-up WalesCymru.com, Wales’ first Web2.0 community; established 41 Days in 2008, one of Cardiff’s first dedicated Social Media Agency.

Greg can be found on: Facebook, Twitter, LinkedIn and Xing, as well as on various Ning groups including Cardiff Web Scene, and Trydan – Cardiff’s Social Media Cafe.

Keeran Hawoldar: Keeran is owner and founder of Beanlogic - Wales' foremost agile web application developers specialising in Ruby, Rails, Merb and Java. He is passionate about open, accessible and above all beautiful websites. Keeran will present the How session of this briefing.

Career Profile: Graduated Cardiff University / Prifysgol Caerdydd, B.Sc. in Computer Science (2001); IT Support, Software Warehouse (1998 - 2000); Senior Developer, Imaginet (2002/4); owner and founder of Beanlogic (2004-present); technical lead for WalesCymru.com and 41 Days.

Keeran can be followed on: Facebook, Twitter, LinkedIn and via his own blog: http://www.keeran.com

Key Details

Date: Wednesday, 8 July 2009

Time: 09:00-12:00. Registration is from 08:30. The event starts at 09:00 and will be finished by 12:30

Venue: Park Plaza Hotel, Cardiff. Nearest parking is the NCP on Greyfriars Road.

Note on Payment

Cost: £55 plus VAT at 15% (Total: £63.25)

Secure online booking is available at http://socialmediawales.evenbrite.com

For alternative booking / payment options, please call 41 Days on 0845 259 3133 (UK local rate)

The Eventbrite.com Paypal payment is to Greg Cannon's personal account.

VAT Invoices & Receipts will be issued by MyCity MySite Limited.

Company number: 06319973. VAT number: GB 891 1436 19.